Hospital Uses “Gilligan’s Island” to Encourage Patients

Medstar Good Samaritan Hospital in Baltimore, MD has a great new idea on how to encourage more patients to get a colonoscopy: They are using the theme song from Gilligan’s Island as a jingle with the words changed, and through humor they hope to get more people over 50 tested.

Kris Roeder, associate vice president of marketing and communications for Good Samaritan says, “Everyone over age 50 knows they need a colonoscopy, and it’s something most of us put off as long as possible. I consciously sought out an iconic reference point that would help alleviate the fear about getting a colonoscopy and remind consumers approaching that age that ‘we’re all in this together.”